Imagined Zoo Atlanta Advertisement Campaign

This is an imaginary Ad campaign for the Atlanta Zoo inspired by the "Guess that Pokémon" commercials. I wanted to keep the overall look and feel of existing advertisements for the zoo to make it a believable advertisement. Along with the silhouettes of the animals, I incorporated imagery of the Atlanta skyline and foliage to fill some of the negative space. The intended use for the billboard would be for it to be used around Atlanta either on billboards along the freeway or on the side of Marta stations. The banners are intended to be seen around the parking lot and local area of the zoo and could be made to feature silhouettes of animals from every section of the zoo.